Empowering the next generation of creators, thinkers, and entrepreneurs.

At The StartUp Game, we believe every young person has ideas worth exploring—and the power to bring them to life. Our mission is simple: make entrepreneurship fun, accessible, and confidence-building for teens and young creators everywhere.

We created The StartUp Game and The CEO Starter Pack to turn big business concepts into hands-on learning experiences. Through play, creativity, and real-world practice, teens learn how to spot opportunities, solve problems, make decisions, and build something they’re proud of.

Behind the experience is a team of entrepreneurs, educators, and game designers who want to make the startup world more inclusive and inspiring for the next generation. We’ve partnered with leaders like Emma Joy Obanye, a respected UK entrepreneur and CEO of OneTech, to guide young learners through the fundamentals of launching a simple business idea—step by step.

Whether your teen dreams of starting something big or is simply curious about how ideas become real, we’re here to give them a safe, supportive space to explore their potential.

Big ideas start small.
We’re here to help them grow.