The CEO Launch Pack

A complete, hands-on introduction to entrepreneurship for teens — made fun, practical, and parent-approved.

The CEO Starter Pack combines The StartUp Game, an engaging strategy card game, with a beginner-friendly online course that teaches teens how to turn an idea into a real small business. Designed for ages 12–18, this bundle helps your teen build confidence, creativity, and problem-solving skills while learning how business truly works.

Whether your teen dreams of launching something or is simply curious about how ideas come to life, this bundle offers a safe, guided way to explore entrepreneurship through play and practice.

What’s Included

The StartUp Game (Physical Game)
A fast-paced, decision-making game where teens learn how startups grow, raise funds, test ideas, and adapt—by actually building one in a fun, competitive format.

"Launch Your First Business" Online Course for Teen Entrepreneurs 
Led by respected UK entrepreneur Emma Joy Obanye, this self-paced course breaks big business ideas into simple, actionable steps. Teens learn how to spot real problems, create an offer, get early customers, and understand what makes a business work.

Course content (7 kid-friendly modules):

1. Is It Just for Fun, or Is It a Real Little Business? 
   They discover the difference between a hobby and a simple business, and learn key metrics on how to tell the difference.
   
2.  What problem are you solving?
   Kids learn how to notice small problems people have in everyday life, and pick one they’d like to help solve.
3. Who Needs it the Most?
   They identify the people who would love their idea the most—like friends, neighbours, or family.
   
4. Creating an Awesome Offer
   Kids learn how to explain what they’re selling in a clear, fun way that makes people excited to try it.
5. How do Customers Find You?
   A simple look at how people hear about their idea, decide to try it, and come back again.
6. The Customer Journey
   Kids learn how people find their idea, decide to try it, and come back again — and how to make that experience simple, clear, and enjoyable.
7. Launch, Learn, and Repeat
   Fun and friendly ways kids can launch their idea, see what people enjoy, and make small changes to make it even better.

*Bonus: Bespoke AI Tools in Every Module
Each module includes a dedicated AI tool designed for that stage of the journey, helping teens, together with their parents, create the real content and next steps needed to launch their business.

What your teen will gain:

· Turn ideas into action with a clear, guided path your teen can actually follow.
· Build something together, creating a meaningful parent-teen experience beyond screens.
· Practical, real-world skills like problem-solving, communication, and decision-making.
· Get hands-on support with bespoke AI tools, helping create real business content step by step.
· See real confidence grow as your teen makes decisions and watches their idea come to life.
· Learn skills that last, from problem-solving to communication and independent thinking.